😷Inflection: breakout growth in the midst of the Coronavirus crisis - with Selcuk Atli(CEO) and Harsh Kher(Growth & Analytics) at Bunch Live🤑

Today we have a very topical and very insightful episode for you guys. We answer the question- What's it like to be on the inside of an app that is seeing breakout growth in the middle of the crisis that we are in right now.

Bunch is an app that allows users to video chat while they play games. Over the last couple of weeks, Bunch has seen a massive increase in usage and engagement. With the DAUs growing many folds and the app breaking it to the top hundred overall on iTunes in nine countries and top 10 in four countries at the time of recording.

In today's episode, I'm excited to welcome Selcuk Atli, the CEO of Bunch, and Harsh Kher, the product manager at Bunch to get to know and see what it's like to be in the midst of very heady growth right now.

Key Highlights:

📈 Bunch’s growth trajectory prior to March - and what they started seeing in their metrics in mid-March.

2️⃣ The two trends that Bunch sits at the confluence of that likely drove a surge in their usage.

👥 How the age and gender composition of Bunch’s user base shifted literally overnight.

💭 How users’ nostalgia might be a reason they’re adopting Bunch.

🤝 Bunch’s onboarding and activation rates are higher than before in spite of there being no change in the product.

⚙️ Keeping the servers up is the highest priority right now.

💸 Infrastructure costs start to go up with sudden growth.

💡 The qualitative & quantitative factors the Bunch team sees that suggest that this growth trajectory could be sustainable long-term.

👨‍💻 How Harsh’s role has evolved and changed from being a growth intern/analyst.

Check out the full transcript and show notes here: http://mobileuseracquisitionshow.com/episode/inflection-breakout-growth-in-the-midst-of-the-coronavirus-crisis-with-selcuk-atliceo-and-harsh-khergrowth-analytics-at-bunch-live/ 

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