121 - From Zero to $600M | “We Couldn’t Sell Them Fast Enough” | The RXBAR Story

Peter and Jared turned eggs, dates, and almonds into a $600M payday. And they did it in 5 years. They're the creators of RXBAR, the protein snack that went from obscurity to ubiquity in no time. But it was actually a grind. And there's a serious lesson from how they did it. Here's what happened.

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