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There is a prevalent misconception that property developers prioritize profit above all else, even to the extent of battling ethical dilemmas for monetary gain. This stereotype can overshadow the fact that many developers are invested in creating a positive impact within their communities. John Moffat emphasizes that the role of a developer is not just transactional; it's about genuine contributions to society and local economies. Encouraging a shift in perception about the industry is crucial, as it helps to foster understanding of the social implications that effective development can bring.