Bootstrap to Exit — Rich Ruddie Does It Right with Devin W Johnson as CEO

Devin Johnson is an experienced executive. He is the CEO of BRANDefenders, a digital marketing company that offers numerous branding services. Devin is no stranger to creating brands and helping them grow. He was the Founder and CEO of ReelWorld Gear, Owner of Proform Landscapes, Co-founder and CEO of MyOilMarketing, and a Founding Team Member for ClearCenter, Clear Companies, and DirectPointe.

Richart Ruddie is a Strategic Advisor at BRANDefenders. He owns multiple online marketing, SEO, and reputation management businesses including Alpha Paw, Class Updates, and The Reputation Management Company (RMC). Richart has been featured in Entrepreneur Magazine, Forbes, the Wall Street Journal, and more. 

Chris Wozniak is a Business Advisor with Quiet Light and the Founder of The George Ryan Group, LLC. He began his career as the Founder, Business Broker, and Mergers and Acquisitions Intermediary of Lesdon & Associates Business Brokers LLC. Through his work representing hundreds of sellers and being a member of the International Business Brokers Association, Chris has earned accreditations of Merger & Acquisition Master Intermediary and Certified Business Intermediary. He also earned the Board Certified Broker designation as a member of the Texas Associations of Business Brokers, the Broker Dealer license issued by the Texas State Securities Board, and the Real Estate Broker license issued by the Texas Real Estate Commission.

In this episode…

Brand attributes characterize your organization in someone’s mind — they constitute your brand’s personality. But what happens when these attributes are compromised? What can you do to add value to your brand when negative messaging hits your consumers? 

Creating holistic end-to-end solutions for your brand’s marketing department is what Devin Johnson and Richart Ruddie assemble. Your brand and reputation go hand in hand, so highlighting the value of your products can help reduce the noise or stickiness unwanted content brings. By repairing your brand’s reputation, you can achieve your desired growth. But when it comes time to exit and step away from what you’ve grown, Devin and Richart know just how much of an impact honesty makes. Are you ready for an extraordinary exit?

In this episode of the Quiet Light Podcast, Joe Valley and Chris Wozniak sit down with Devin Johnson and Richart Ruddie from BRANDefenders to talk about curating confidence in a buyer during an exit. Devin and Richart explain generating energy within your brand, the results from holistic conversations, and why brand awareness is crucial. Stay tuned!