On this episode of the Insurance Guys podcast, Scott Howell and Bradley Flowers are LIVE from the HawkSoft User Group 2023 National Conference with Brent Thurman (founder of Keystone Insurance Services.) and Paul Hawkins (President / CEO at HawkSoft Inc.) to discuss the importance of team building and customer service. Brent, a second-generation agency owner, shares how he has built a successful team by introducing a new compensation structure and implementing weekly staff meetings. The guests discuss the importance of giving team members a platform to be heard, along with relevant team-building activities such as yearly organized events, recognition of veteran employees with plaques detailing their achievements, and holding virtual and in-person team meetings.

Scott, Bradley, and guests also discuss the value of creating a purple cow experience where customers are given a unique and memorable experience and the difficulties of planning and funding industry conferences. Lastly, they conclude that agency owners should prioritize caring for their staff, keeping their team engaged, and building relationships with referrals. This episode of the Insurance Guys podcast was truly informative and reveals the importance of the HawkSoft Users Group National Conference for agents and professionals from around the world.

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LIVE From The HawkSoft User Group National Conference