$2B Asset Manager: “Bitcoin is Now a MUST-HAVE” | Matt Cole | BFM133

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Mar 10, 2025

Matt Cole, CEO of Strive Asset Management, champions Bitcoin as a vital asset for both individuals and nations. He reveals his journey from finance skeptic to enthusiastic advocate, emphasizing Bitcoin's potential as a sustainable savings solution. The discussion highlights the importance of education in fostering Bitcoin adoption and its role as a neutral currency in global trade. Cole also explores the implications of recent societal shifts on Bitcoin's future and predicts increased corporate adoption, positioning it as a benchmark for economic resilience.

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ANECDOTE

From Skeptic to Believer

Matt Cole's journey to Bitcoin began with skepticism after seeing bodybuilders discuss it.
Despite his initial doubts, he studied Bitcoin and became convinced of its potential.

INSIGHT

Bitcoin's Resilience

Most new ideas fail quickly, especially complex ones like decentralized money.
Bitcoin's continued existence, despite early skepticism, signals its potential.

INSIGHT

Bitcoin as a Savings Vehicle

Traditional savings methods fail millennials due to inflation and debasement.
Bitcoin offers a savings vehicle likely to appreciate, fostering optimism.

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Matt Cole is the CEO of Strive Asset Management, a firm focused on maximizing shareholder value through a pro-capitalism, meritocratic lens. He’s a vocal advocate for Bitcoin, often framing it as a strategic asset for both individuals and nations.

› Follow Matt: https://x.com/ColeMacro

› Strive: https://strive.com

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🕑 TIMESTAMPS

00:00 - Matt Cole's Journey to Bitcoin Advocacy

03:00 - The Shift from Traditional Finance to Bitcoin

08:55 - Bitcoin as a Solution for Millennials

12:11 - The Importance of Education in Bitcoin Adoption

18:00 - The Role of Nations in Bitcoin Adoption

20:53 - Corporate Adoption of Bitcoin as a Treasury Asset

36:08 - GameStop's Transformation and Bitcoin Standard

40:04 - Bitcoin as a Standard for Corporate Success

45:05 - Meritocracy and Innovation in Business

47:52 - Bitcoin Bonds and Investment Opportunities

51:24 - Bitcoin's Future and Price Predictions

56:15 - Challenges Ahead for Bitcoin Adoption

59:50 - Core Beliefs and Purpose in Life

ℹ️ EPISODE SUMMARY

Strive CEO Matt Cole shares his journey from traditional finance to Bitcoin advocacy, revealing why Bitcoin is the key to financial independence. This discussion covers:

How the financial crisis exposed flaws in traditional finance
Why Bitcoin is a better savings vehicle than fiat currencies
The importance of education in understanding Bitcoin’s value
How corporate and national Bitcoin adoption impacts economic survival
The role of Bitcoin bonds and long-term strategies in investment
Why early adopters of Bitcoin gain a competitive edge

This deep dive explores the transformation of finance, the role of meritocracy in innovation, and how Bitcoin could redefine global economics.