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The magic of your Substack About page.

I love it when people ask me if their Substack About page matters.

* Does anyone really look at it?

* Don’t some successful Substacks have, like, nothing there?

* Why bother?

Well, we don’t know for sure because Substack doesn’t give us those stats, but I’ll give you two reasons why I think it does:

* It’s prominent on the app.

* People don’t freely give out their email addresses and certainly not their money for a paid subscription without checking out the source.

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