How the College Football Playoff Prioritizes Social Media Content

Jun 18, 2021

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Katie Cavender, Assistant Director of Communications at College Football Playoff, joins this Social Pros episode to share how to manage busy social media channels for college football.

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Full Episode Details

What does the social media team behind College Football Playoff look like?

Katie Cavender, Assistant Director of Communications at College Football Playoff, joins this episode of Social Pros to give us an insight into her day-to-day role.

Katie manages to coordinate content with different schools, universities, ESPN, and more in what sounds like a whirlwind of responsibility. Despite this, her social media team has only 19 members to keep on top of things.

Katie shares exactly how she and her team manage coverage throughout the football season that both resonates and informs fans. She talks about how you should always be authentic on social and encourage a dialogue wherever possible. “Social is called social for a reason,” after all.

In This Episode:

6:11 – An introduction to College Football Playoff
8:38 – The strategic role of social media within college football
11:02 – How Katie manages social media with such a small team
12:49 – How College Football Playoff collaborates with ESPN
13:57 – Katie’s approach to managing social media throughout the year
18:46 – The challenges of collaboration and coordination with different teams
22:40 – How Katie’s team keeps up with all the changes in College Football Playoff
25:37 – How College Football Playoff could preserve archived footage
29:59 – Katie’s role in social care and customer service on social media
32:38 – The social content that Katie most enjoyed
37:06 – What Katie looks for when hiring for the College Football Playoff social team
39:10 – How the pandemic has changed the way organizations communicate with the public
41:47 – Katie’s top tip for becoming a social pro

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