The Private Equity Podcast, by Raw Selection

How Top Talent & Consumer Trends Drive $1.3B Growth With William Quartner

Sep 16, 2025
William Corner, a Partner at Prelude Growth Partners, shares insights from his impressive journey through Goldman Sachs and TowerBrook Capital, now focusing on high-growth consumer sectors. He discusses critical investment lessons, emphasizing the importance of understanding product and execution risks. William highlights the value of exceptional talent, distinguishing between great and average leaders. With a passion for the consumer industry, he explores the benefits of committed insights over being an industry 'tourist' while reflecting on successful strategies for private equity growth.
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INSIGHT

Distinguish Types Of Investment Risk

  • Different consumer bets carry distinct risk profiles like product, category, brand, and execution risks.
  • Identify which risks you can mitigate versus those you must avoid when underwriting deals.
INSIGHT

Match Strategy To Category Risk

  • Risk-return differs materially by category; beverages behave like venture while many food/beauty businesses underwrite to steadier returns.
  • Match your fund strategy to the category-specific risk-return curve you can live with.
ADVICE

Prioritize A+ Founders Relentlessly

  • Prioritize hiring or partnering with A+ founders who will 'run through walls' and make decisive impact.
  • Insist on top-tier leadership as the single most important determinant of outcomes.
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