Alyssa lives fully – thinks deeply – and captures the point of view and insights from people who have chosen adventure as a way of living. She’s trusted by elite action and adventure sport athletes

In This Episode: - What defines action sports athletes - Growing up wanting to be Terry Bradshaw - Moving from form to formless - Pitching the “Madden Curse” - How she finds threads to write about - How do people do things that don’t seem possible - The challenges of writing - How she works through the creative process - Dealing with doubt in writing - Practicing the things you aren’t good at / working on your weaknesses - Cost of greatness - Why movement defines her - Writing controversial stories

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CVS Group (CVSG) H1 analyst presentation given 25.3.21