What is a private label, exactly? Think Costco’s Kirkland; Trader Joe’s Charles Shaw, or Two-Buck Chuck; or Target’s California Roots. Sometimes these private labels are easy to pick out, while other times they hide in plain sight.

In this episode, Alison Crowe, vice president of winemaking for Plata Wine Partners, a leading private-label producer in the heart of California, gives us the inside scoop on everything from grape sourcing to wine production, marketing, branding and the pros and cons of the category.

Explore more from Plata Wine Partners here.

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Episode 164: What Makes a Private-Label Wine?