CEO Coaching International Podcast

Turnaround Expert Ahmed Hassan's 3-Step Process for Getting Back to BIG

Jul 25, 2023
Ahmed Hassan, a seasoned coach with over 30 years of experience in turning around distressed businesses, shares his invaluable insights. He reveals a three-step process crucial for rejuvenating failing companies, emphasizing accountability and a shared vision. The conversation dives into the importance of cultural diversity and setting essential questions to boost morale and finances. Hassan also shares personal transformation stories, highlighting how a life-altering experience redefined his perspective on success and leadership.
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INSIGHT

Start With A Rapid, Focused Assessment

  • Quick, focused assessment reveals root problems faster than slow analysis in a turnaround.
  • Ahmed Hassan prioritizes morale, P&L dissection, and overhead to spot core issues fast.
ADVICE

Act Fast: 30/90 Day Turnaround Rhythm

  • Move decisively within 30 days and set concrete strategies by 90 days for crisis turnarounds.
  • Execute immediate wins while planning longer-term actions to restore momentum.
ADVICE

Limit Pillars To Three Or Four

  • Focus on three to four prioritized pillars rather than many initiatives to drive results.
  • Make people, a world-class P&L, and product/brand your primary levers in struggling businesses.
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