It’s the season two finale and this week’s episode goes to eleven, as Joe Natoli joins us to talk about his lifelong passion for heavy metal music. From his earliest exposure to Black Sabbath’s Master of Reality at age ten, Joe reflects on the profound emotional connection and sense of identity metal gave him. He shares stories of scouring record stores, trading mixtapes with friends, and devouring music magazines to explore the growing metal scene in the pre-internet era. Joe also discusses the genre's theatrical aesthetics, the thrill of live performances, and the deeper messages in metal lyrics that often get misunderstood. The conversation goes into the diversity of metal’s sub-genres, Joe's favorite bands, and his own personal standards for what makes great metal.
Guest Bio
Joe Natoli (he/him) is a UX consultant, author and speaker. For three decades, he’s advised, trained and empowered the UX, design and product development teams of some of the world’s largest organizations, from Fortune 100 companies to U.S. Government agencies and startups. He has published ten books and is a regular keynote speaker and lecturer at industry conferences and corporate events across the globe. Joe has also taught more than 350,000 students through his online courses and his own UX 365 Academy, in addition to a private coaching practice. Joe’s approach to improving product UX and design focuses on addressing systemic and personal dynamics issues across individuals, teams and organizations: fighting impostor syndrome and increasing self-confidence, improving communication and collaboration, addressing fear and dysfunction driving poor management practices and redesigning inappropriate, counterproductive processes. Joe lives in Washington DC with his wife Eli and three kids, and he strives to be the person his dog Rosie thinks he is.
Links
The Hard Volume Experience Podcast: https://www.youtube.com/channel/UCNuc2kcwGbd_iJvc9-4YUKA
The UX 365 Academy: https://www.ux365academy.com
Joe Natoli's Give Good UX: https://givegoodux.com
Joe on Bluesky: https://bsky.app/profile/joenatoli.bsky.social
Joe on Twitter: https://x.com/joenatoli
Joe on LinkedIn: https://www.linkedin.com/in/joenatoli/
Credits
Cover design by Raquel Breternitz.