Would you believe me if I said social media could make you a better writer? If you’re shaking your head NO, you’ll want to check out this episode.

My guest, Lara Ferrari, is an Instagram marketing specialist who has helped hundreds of writers grow engaged communities of readers online (and have FUN while doing it).

In this episode, she’s sharing how you can use social media to increase your creativity and motivation, get reader input and feedback, do market research, and find the accountability and support you need to become a better writer.

In the episode, you’ll hear us talk about things like:

[02:26] What led Lara to specialize in social media marketing for authors, and how she can help you find your target audience of readers online
[06:09] How writers often have a negative perception of social media—it’s either a necessary evil to help them promote their books, or it’s a time suck that threatens their writing (and sometimes their mental health)
[07:34] Unexpected ways social media can increase your creativity, inspiration, passion, and motivation (along with some practical examples so you can put these things into practice, too)
[17:35] How to conduct actionable market research using social media—think getting reader input and feedback, sensitivity awareness, and things like that
[29:51] A few different ways you can use social media to find the community, accountability, and support you need to finish your book
[32:56] How to use social media intentionally to maintain your boundaries and focus on what matters most—writing your book!

If you’ve ever felt unsure about social media, or if social media consistently feels like something that’s just too hard to tackle, you’re going to LOVE this episode with Lara!

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🔗 Links mentioned in this episode:

👉 Looking for a transcript? If you’re listening on Apple Podcasts or Spotify, scroll down below the episode player until you see the transcript.

209 - Josh Fox (Filmmaker: Gasland / How to Let Go of the World...)