TEI 010: Using Lean to Run Experiments and Deliver Customer Value-with Ash Maury

Global Product Management Talk is pleased to bring you another episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers. Our Guest:  Ash Maurya is the author of “Running Lean: How to Iterate from Plan A to a Plan that Works.” Educated as an electrical engineer, he worked in software development before founding his first company, WiredReach. He is now the founder and CEO of Spark59, which equips entrepreneurs to succeed by providing tools, content and coaching. Highlights from the discussion include: The seed for the book “Running Lean” started after exploring the early works of Steve Blank and Eric Ries and the desire to test product concepts more quickly.A “Lean” approach is defined by Ash as one that maximizes quickly learning about the riskiest aspects in product concepts.The core issue in product management is not “Can we build the product” but “Will customers care” if the product is built.The Lean approach involves running small fast experiments to test what customers want and what creates value.The Lean Canvas provides a one-page business model that works as well for startups as it does product managers.