Melissa Ross: Building Product-Led Sales foundations

Alexa sits down with Melissa Ross, GTM at Heygen, a cutting-edge AI-powered platform revolutionizing the world of video creation. Prior to joining Heygen, Melissa held several senior GTM roles at top PLG companies like Clockwise and Asana. Melissa breaks down the Product-Led Sales playbooks she helped build at Clockwise to successfully move from smaller PLG deals to enterprise upmarket contracts.