

Building Relationships From Scratch to Break Into a New Industry
Building relationships is challenging even when you’ve been in an industry for a long time and have domain expertise you can demonstrate with your work. It’s even harder when you are trying to break into a new industry where you have yet to prove yourself and don’t have many connections.
Relationships are the cornerstone of everything that we do personally and professionally. As a company, we wouldn’t have gotten where we are without strong, foundational relationships.
In today’s episode, we talk about breaking into new industries, building strong relationships, and making creators the center of the work that we do at ConvertKit.
Main Takeaways
- When you have a genuine interest in another person, are an advocate for them, and approach the relationship from a perspective of service, you grow a strong, mutually beneficial relationship.
- Transparency and humility go a long way toward building relationships with mutual trust and respect. It has to be a good fit for both sides from the beginning.
- Most of the time, you’re not actually starting from zero. It may be a small foothold, but it’s something on which you can build and generate momentum.
- Go where the people are (this works digitally, too) and ask them what they are working on now or are hoping to do in the future. This can help you identify pain points and possible ways you can help them.
Creators of the Day
Resources of the Day
Thought of the Day
Links
- Haley Janicek on Twitter
- Creator Sessions
- Tim McGraw
- How to Win Friends and Influence People: The Only Book You Need to Lead You to Success by Dale Carnegie
- Give and Take: Why Helping Others Drives Our Success by Adam Grant
- On Human Nature by Edward O. Wilson
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