David Rubin, Head of Audience and Brand at The New York Times (NYT), spends a lot of time thinking about human truths and emotional connections, not just at the NYT, but throughout his whole career. It's how he led successful brands at Unilever, Pinterest and now the NYT. He also offers some great advice about how to expand your thinking beyond your purview to break through barriers, like how he leveraged inspiration from The Blair Witch Project to take Axe to the top of the market and how he's now thinking of the future of the NYT looking at the success of Spotify and Netflix. Tune into this fascinating CMO Moves #podcast to hear more on what The New York Times is up to and, per David, how to "move fast and don't be afraid to break stuff."
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Marketing Vanguard