This book by Gad Saad is the first academic work to demonstrate the Darwinian roots of a wide range of consumption phenomena. It maps consumption behaviors onto four key Darwinian modules: survival, reproduction, kin selection, and reciprocal altruism. The book explores how evolutionary theory explains various consumption behaviors, including mate choice, food preferences, gift giving, and dark side consumption such as pathological gambling and compulsive buying. It also discusses how media and advertising contents reflect our evolved human nature.
In 'The Parasitic Mind,' Dr. Gad Saad exposes the harmful effects of 'idea pathogens'—irrational and logically flawed ideas that are spreading through universities and enforced by the tyranny of political correctness. These ideas, Saad argues, are endangering fundamental freedoms such as freedom of thought and speech. The book is a call to action, encouraging readers to use critical thinking and courage to defend reason and intellectual freedom. Saad discusses various topics including university 'safe spaces,' gender ideology, postmodernism, and the decline of intellectual diversity in academia, all while advocating for the importance of questioning and challenging prevailing dogma[1][3][4].
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Rob interviews Dr. Gad Saad, a marketing professor who has argued for applying evolutionary psychology to marketing and consumer behaviour. Author of multiple books including The Parasitic Mind, Dr. Gad Saad draws from his groundbreaking research and lived experience and explains how certain ideas can parasitise our minds and shape our behaviour. His blend of scientific knowledge and honesty challenges us all to examine our thought patterns and societal assumptions while offering practical strategies for maintaining clear thinking in an increasingly complex world.
Gad Saad REVEALS:
- His concept of "suicidal empathy"
- Why our natural capacity for compassion can become pathologically self-destructive
- The revolutionary framework of "parasitic ideas," demonstrating how certain thought patterns can hijack our cognitive systems
- The role of high expectations in achievement, using his own family's approach to education to illustrate how cultural values shape success patterns across generations
- His analysis of institutional resilience explains why certain academic disciplines maintain stronger connections to reality
- Why the tendency to internalise success and externalise failure influences both personal development and societal prejudices.
- How to distinguish authentic conviction from surface-level virtue signalling
BEST MOMENTS
"The biggest threat to freedom of speech short of you living in North Korea or under ISIS, is not the institutional obstacles to freedom of speech, but the self inflicted restrictions."
"I never modulate a millimetre of what my heart and mind tells me to say, for better or worse, because based on my own code of personal conduct, if I modulate that, then I feel that I'm being fraudulent."
"Don't pursue happiness wilfully, rather pursue life with honesty, dignity, and authenticity and the downstream effects as you'll wake up and you say ‘life is good’."
"Be a honey badger. Fight for what's right."
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ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”
“If you don't risk anything, you risk everything”
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