E153: How sports PR changed

Today we’re talking about job of public relations and communications in sport, how it works and when it doesn’t, how it’s evolved and where its going, as sport increasingly becomes a digital content product, what do agencies and in house comms departments do.To answer these questions, we have Alun James whose career has taken him from Alan Pascoe Associates in the early nineties, through the International Tennis Federation, Hill and Knowlton and then at Four Communications. So this a conversation about everything, from indie shops to networks, inhouse and agency, bidding cities and the Olympic Games.Alun James has done it all, and he’s hear to tell us all about it.If you enjoy the podcasts, you’ll really like our weekly Unofficial Partner newsletter. Sign up today and get it direct to your inbox every Thursday.

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