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Active ETFs and open-end funds share several similarities, such as offering diversified portfolios and being managed by the same fund companies. However, they differ primarily in their tax advantages and cost structures. Active ETFs often have lower fees, do not distribute capital gains, and allow for minute-to-minute trading, making them more appealing to day traders. This trading flexibility and daily transparency can attract investors who are active in the market, whereas long-term investors might prioritize stability over immediacy.