Congratulations! You’ve found the ever-elusive Show Notes for this awesome episode of GTM Unfiltered, featuring special guests Justin Gray & Josh Wagner. Justin and Josh are Co-Founders of In Revenue Capital and Hosts of The Cheat Code Podcast. Justin and Josh join Co-Hosts Craig Rosenberg, Judd Borakove, and Matt Amundson for an awesome conversation about the immense potential of a Partner-Led motion for B2B companies, how to optimize your existing Partner-Led strategy, and what they think are the best gifts they’ve gotten as part of a salescycle.

Chapters:

• 00:00 - This is Definitely The Show
• 00:48 - Host and Guest Intros
• 05:26 - What Happened to the Efficiency of Inbound & Outbound Machines?
• 09:01 - Integrating Partners into the Whole Organization
• 34:32 - Empowering Reps to Work with Partners
• 38:06 - Potential Changes to Incentive Methodology in Sales
• 47:18 - The Biggest Challenge Coming for the Partner-Led Motion

Quotes of the Show:

• “You have to give to get” - Justin Gray
• “Selling net new is always the sexiest, but it's also the hardest.” - Josh Wagner

Connect with Guest:

• Josh Wagner’s LinkedIn: https://www.linkedin.com/in/joshwagneraz/ 
• Justin Gray: https://www.linkedin.com/in/inrevenue/ 
• In Revenue Capital Website: https://inrevenue.capital/ 
• The Cheat Code Podcast: https://inrevenue.capital/insights/?article_category=podcast#! 
• The Cheat Code Podcast YouTube: https://www.youtube.com/@CheatCodePodcast 

Shoutouts:

• Sneakers, 1992: https://www.imdb.com/title/tt0105435/?ref_=ext_shr_lnk 
• Brandon del Gaudio: https://www.linkedin.com/in/brandondelgaudio/ 
• Chip Lewis: https://www.linkedin.com/in/chip123/ 
• Kyle Porter: https://www.linkedin.com/in/kyleporter/ 

Follow the Show:

• Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/ 
• Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ 
• Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/ 
• GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/
• GTM Unfiltered Website: https://www.gtmunfiltered.com/

Ways to tune in:

• Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn
• Apple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602
• Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709
• YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg
• Transistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfiltered
• Amazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfiltered

GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/