Exploration of the rising trend of cycling in Chinese cities and the growing presence of freestyle BMX in the Olympic Games. Discussion on the popularity of BMX in China, street style vs. park riding, and Chinese athletes qualifying for the Olympics. Exploring job recruitment on lifestyle platform Xiao Hong Shuo and challenges musicians face with promotional offers on social media.
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Quick takeaways
The rise of extreme sports like Freestyle BMX in China reflects a growing interest in the sport, potentially leading to more exposure at the Olympics.
Lifestyle platform Xiaohongshu is reshaping job recruitment by offering a more casual approach, appealing to a younger demographic and raising questions about work-life balance.
Deep dives
The Resurgence of BMX and its Olympic Popularity
Bicycles are making a comeback, with shared bikes becoming prevalent in Chinese cities. The rise of extreme sports like Freestyle BMX has captured attention, potentially gaining more exposure at the Olympics. Joshua Carderol, an enthusiast, shares his early fascination with BMX and skateboarding, leading to a deep love for the sport. He explains how BMX differs from regular cycling, highlighting its riskier and more extreme nature.
Freestyle BMX in China and its Evolution
Freestyle BMX gained legitimacy under the Union Cyclist International, being approved for the Olympic program. In China, the sport saw a gradual rise in popularity post-2017, leading to the formation of professional teams and national participation. Chinese athletes have excelled in BMX Freestyle, with increasing interest among young children who are engaging in lessons. The growth of BMX Freestyle in China reflects a competitive market within the sport.
Job Recruitment Trends on Social Media Platforms
Lifestyle platform Shaohongshu is becoming a hub for job recruitment, offering a more casual approach to employment searches. Recruiters aim to connect with potential hires by sharing emojis and presenting a friendlier image. This trend appeals to a younger demographic, with nearly 50% of active users falling in the 25 to 29 age group. While this approach may seem less formal, it raises questions about maintaining work-life balance and personal privacy in professional settings.
Bicycles used to be the main means of transportation in many Chinese cities. They are making a comeback these days with the ubiquitous shared bikes. And cycling fanatics are grabbing our eyes from early mornings, late afternoons all the way to the middle of the night. Perhaps it is not too surreal to assume that Bicycle Motocross will only surge in popularity with more exposure at the Olympic Games. / Why do employers post job vacancies on lifestyle platform Xiaohongshu, or Red (14:40)? On the show: Laiming, Yushan & Josh Cotterill
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