In this episode, I talk to Ellen Hyslop, Co-Founder of The Gist.

The Gist is a newsletter all about sports, written entirely by women. Ellen and her co-founders have scaled a massive team to 20 people. They’ve grown The Gist to almost 400,000 subscribers, and they’re earning fantastic revenue from it.

Ellen talks about how they grew The Gist in the early days. She also talks about their process of testing, how they launched with a launch party, and a bunch of other things.

In this episode, you’ll learn:

How to get subscribers when you’re first starting out
Why you need to create a style guide for writing your newsletter
Tips for growing your newsletter to 400K subscribers
When niching down can lead to more revenue

Links & Resources

The Gist Co-Founder Jacie deHoop
The Gist Co-Founder Roslyn McLarty

Ellen Hyslop’s Links

The Gist website
The Gist newsletter
The Gist of It podcast
Follow Ellen on Instagram

Ep 242: Are You Smarter Than A Podcaster?