The Milk Road Show

How Robinhood Plans to Compete With Coinbase (And Win) w/ Johann Kerbrat

14 snips
Nov 21, 2025
In this episode, Johann Kerbrat, Senior VP at Robinhood Crypto, dives into the company's strategic moves like the Bitstamp acquisition and their innovative Ethereum L2 plans. He emphasizes how tokenization will revolutionize finance and discusses the importance of user-friendly design in crypto. Johann also critiques the accredited investor model, advocating for broader access to private markets. Plus, he shares insights on Robinhood's roadmap towards becoming a comprehensive financial super app, integrating advanced AI tools for better user experiences.
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INSIGHT

Bitstamp Acquisition Accelerated Crypto Ambition

  • Acquiring Bitstamp unlocked regulatory reach, institutional plumbing, and product flexibility for Robinhood Crypto.
  • Johann Kerbrat says the exchange lets Robinhood build advanced features and expand internationally faster.
INSIGHT

Design Crypto For Humans, Not Engineers

  • Robinhood targets usability gaps in crypto by designing UIs for non-engineers and expanding advanced tools to more users.
  • Kerbrat emphasizes hiding blockchain complexity so customers use products without needing deep technical knowledge.
ADVICE

Validate Features With Real Users First

  • Do user research and iterate with customers before shipping crypto features to ensure they understand flows and pain points.
  • Johann Kerbrat says Robinhood tests, watches usage, and refines flows to simplify on-chain products.
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