

Storytelling with Data and Cole Nussbaumer Knaflic
May 18, 2021
Cole Nussbaumer Knaflic, author of the acclaimed book 'Storytelling with Data,' shares her expertise in data visualization and effective communication techniques. She discusses the pivotal role of clear data presentation in various fields. Cole's journey from applied mathematics to teaching impactful visuals reveals insights into audience-centric design. Listeners will love her practical tips on mastering data storytelling, balancing simplicity and complexity, and the importance of context in presentations.
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Cole's Journey to Data Storytelling
- Cole Nussbaumer Knaflic started as a math major and analyst in banking focused on forecasting and statistical modeling.
- Her love of creating clear graphs led her to develop training programs at Google and eventually launch Storytelling with Data.
Data Is Never Neutral
- Data is never truly neutral; bias enters at every stage from collection to presentation.
- The goal should be honest communication that helps influence decisions, not pretend data is purely objective.
Avoid Overloading With Data
- Just because you have data doesn't mean you must show all of it in your presentation.
- Use data analysis to decide what to recommend, but avoid overwhelming your audience with unnecessary details.