The Think Media Podcast

431: The Future of YouTube (Do This Before 2026)

39 snips
Jul 19, 2025
Discover the emerging trends shaping YouTube's future and how they impact content creation. Learn strategies for engaging audiences and adapting to viewer interests in a competitive landscape. Explore the contrasting successes of YouTube Shorts and long-form videos, with tips on authenticity and storytelling. Find out how creators can effectively monetize their channels amidst these changes. Get ready to navigate the evolving digital world and set yourself up for success in the coming years!
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INSIGHT

YouTube as Digital Headquarters

  • YouTube leads in streaming watch time, surpassing Netflix and traditional TV across devices.
  • Treat your YouTube channel as a digital headquarters more important than a website for your brand.
ADVICE

Chase Interest, Not Subscribers

  • Stop chasing subscribers; focus on specific interests to tap into audience needs.
  • Craft content for one person with one passion or problem to engage the algorithm effectively.
ADVICE

Barbell Strategy: Shorts & Longs

  • Use the barbell strategy: create both shorts for rapid reach and long form for deep connection.
  • Match your content type to your goals, time, and confidence, expanding as you grow.
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