with Allbirds founder and CEO Tim Brown

In this episode of the OMR Podcast International, Tim spoke to me about becoming an entrepreneur, the Allbirds approach to sustainability, the importance of materials in footwear and how a skeptical professor's challenge got the company off and running. Maybe when Tim Brown retired from professional soccer in 2012, he should have seen it coming: swapping out cleats for shoes. It was in fact his shock at the amount of plastic in the footwear freebies gifted to him during his playing days that gave rise to an obsession, which, eventually, evolved into Allbirds, a D2C stalwart and love brand for sustainable footwear founded in 2016.