Community Design EXPLAINED ft. Gina Bianchini: Founder of Mighty Networks

This week we’re talking all things community design with the expert on all things community, Gina Bianchini. In this explained episode, Erica and Gina chat through the founding story of Mighty Networks (Gina's company), her community design framework, the difference between a community and an audience, and so much more. Gina gives a masterclass on how to build a scalable, self-sustaining community.

Gina Bianchini is the Founder & CEO of Mighty Networks. Her mission at Mighty Networks is to usher in a new era of digital businesses built on network effects. Mighty Networks serves small and medium businesses that offer digital memberships, online courses, community, and subscriptions–all offered in one place under their brand, instantly available on every platform.

Before Mighty Networks, Gina and Netscape co-founder Marc Andreessen launched Ning, a pioneering global platform for creating niche social networks. Under her leadership, Ning grew to ~100 million people in 300,000 active social networks across subcultures, professional networks, entertainment, politics, and education. It was sold for $150M in 2010.

In addition to Mighty Networks, Gina serves as a board director of TEGNA (NYSE: TGNA), a $2.7 billion dollar broadcast and digital media company, and served as a board director of Scripps Networks (NASDAQ: SNI), a $14.6 billion dollar public company which owned HGTV, The Food Network, and The Travel Channel that was purchased by Discovery Communications in 2018.

Gina and Mighty Networks have been featured in Wall Street Journal, Fast Company, Wired, Vanity Fair, Bloomberg, and The New York Times. She has appeared on Charlie Rose, CNBC, and CNN. She grew up in Cupertino, California, graduated with honors from Stanford University, started her career in the nascent High Technology Group at Goldman, Sachs & Co., and received her M.B.A from Stanford Business School.

Follow Us!

Gina Bianchini: @ginab

Mighty Networks: @mightynetworks

Buy her book Purpose: Design a Community and Change Your Life---A Step-by-Step Guide to Finding Your Purpose and Making It Matter HERE

Erica Wenger: @erica_wenger

Dear Twentysomething: @deartwentysomething