029: TikTok Strategies to Boost Your Travel Brand

Jen Ruiz is a phenomenal travel blogger, travel influencer, content creator, and overall business genius.

In this episode, she shares the story of how she decided to take 12 trips in 12 months in the lead up to her 30th birthday and how that decision completely transformed her life and opened up a career in travel blogging, with her now having a lot of success on TikTok.

Jen is such an inspirational person, she has such a positive take and approach to life and to business. She is a dreamer, like so many of us are in the travel industry, but she's also incredibly strategic and practical in her approach to growing her business.

Jen shares loads of really practical tips and strategies in this conversation. I particularly enjoyed our deep dive into TikTok strategies for travel brands. TikTok is such an important platform nowadays because it’s where people are seeing the best return on time investment and overall effort right now.

It's been great to chat with Jen about how she's grown on TikTok, the types of posts that she's creating, and some of the challenges of the platform like dealing with haters. TikTok is pretty notorious for being a bit of an uglier platform when it comes to nasty comments, but Jen's take on how best to handle and treat those kinds of comments is just really fascinating and inspiring.

I hope you all enjoy this episode, and that you can take away some really practical tips to help grow your own travel business.

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