Twisha Patni | Buck, Multidisciplinary Design, Process, Illustration Systems and Google Gemini

Learn more about Twisha at https://www.twishapatni.com

Learn more about the podcast at https://jackvaughan.com

Today, I’m speaking with Twisha Patni, an Art Director & Graphic Designer.

She’s worked with brands such as Apple, Spotify, Netflix, NYTimes, The Economist, and is now at Buck.

We spoke about

— Being multidisciplinary

— How she’s developed over time

— Her work at Buck

— Illustration systems for Gemini

— Internships

— Style, dabbling

— Personal fulfillment & burnout

— How to root visual design in concept & strategy

— and much, much more.

As always, if you appreciate the show, leave a rating wherever you’re listening, or share it somewhere.

And now I hope you enjoy this interview with Twisha Patni.

Summary (AI generated)

In this conversation, Twisha Patni, an accomplished art director and graphic designer, shares her journey through the design world, emphasizing the importance of curiosity, multidisciplinary skills, and the evolution of design roles. She discusses her experiences at Buck, her transition to art director, and the significance of mentorship in her career. Twisha also delves into the balance between play and work, her sources of inspiration, and the creative strategies behind successful projects, including her work with Google on the Gemini platform. As she reflects on her future aspirations, she expresses a desire to explore entrepreneurial ventures while maintaining a passion for her craft.

Chapters (AI generated)

00:00 The Evolution of Design Roles

03:31 Curiosity and the Journey of Learning

06:25 The Balance of Yes and No

09:20 Identity and the Illustrator’s Journey

12:25 The Art of Storytelling in Design

14:46 Play and Experimentation in Craft

18:02 Finding Inspiration Beyond the Canvas

20:43 Mentorship and Growth in Design

23:51 Transitioning to Art Direction

27:03 Navigating Styles and Techniques

30:05 Creative Strategy and Conceptual Depth

31:21 Dreams of Podcasting

31:49 Creative Direction in Big Projects

35:34 Collaboration with Microsoft

37:25 Understanding Client Briefs

40:18 The Balance of Resources

41:07 Career Journey and Internships

44:01 Branding and Design Execution

44:51 Creative Strategy vs. Art Direction

47:11 Surprise and Delight in Design

48:42 Teaching Creative Thinking

55:00 Working on Gemini Project

01:01:15 Future Aspirations