Seeking Wisdom with David Cancel #151: The Power Of Keeping A Beginner's Mindset (Bonus: Copywriting Lessons From DC & DG)
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Apr 8, 2019 The hosts compare their contrasting experiences at a luxurious CEO retreat versus the vibrant scenes of Las Vegas, delivering humor along the way. They recount their impactful moments at the Adobe Summit, launching a product in front of 16,000 attendees. Discussions on an upcoming trip to Punta Cana lead to marketing insights and real-world applications. Key copywriting techniques are analyzed, stressing the power of language and the necessity of a beginner's mindset for growth. Lastly, they explore how video content enhances audience engagement and community involvement.
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From Remote Resort To Instant-Access Vegas
- David Cancel describes staying at a high-end, remote Half Moon Bay hotel with limited amenities and long drives for coffee or snacks.
- He contrasts that with Vegas where you can get anything delivered instantly, highlighting extremes of travel experiences.
Big Stage: Adobe Summit Announcement
- David recounts speaking on stage at Adobe Summit to announce a partnership and new product, Conversational ABM with Marketo.
- He mentions sharing the stage with Steve Lucas and meeting the CEO of Adobe, calling the experience energizing and validating.
Choose Words That Trigger Action
- Use specific words in copy to trigger responses: urgency, curiosity, trust, exclusivity, and the word 'free'.
- Layer these triggers deliberately to make short messages like tweets highly persuasive.