257 | Fractional CFOs: The Secret Weapon for Scaling, Selling, and Stress-Free Success

Fractional CFOs: Turning Financial Chaos Into Strategic Wins with Emily Statler

In today’s episode, Cat welcomes Emily Statler, a seasoned Fractional CFO and Financial Coach who has spent more than 20 years helping consultants transform financial headaches into strategic victories.

Emily shares how fractional CFOs are no longer just for big corporations — consultants, solopreneurs, and small-to-mid-sized firms can all benefit from high-level financial guidance without the burden of a full-time hire.

Together, Cat and Emily dive into three key perspectives:

• For solopreneurs and consultants: How to know when it’s time to bring in financial expertise (hint: when your bank balance is always scraping zero or you’re working nonstop with little to show for it).

• For growing firms: Why having clean books, cash flow clarity, and an exit strategy early on is critical if you want to scale or eventually sell.

• For aspiring fractional CFOs: Emily’s own journey from bookkeeper to trusted financial partner, including how to land that first client and build confidence in this fast-growing field.

They also unpack hot topics like:

• How CFOs often bridge finance and operations

• What buyers really look for when valuing a consulting business

• Why having a clear exit strategy is essential, even if you never plan to sell

• The mindset shift required to stop “DIY-ing” everything and start building a sustainable business

This episode is packed with actionable insights for consultants who want to not only hit revenue goals but also build a business (and life) they actually love.

🔗 What Guest is Promoting

Emily’s latest work can be found at Starr Books.

If someone enjoyed the show, shoot me a connection on LinkedIn—I'm all about meeting new people, swapping ideas, and growing together... 👉 Connect with Cat on LinkedIn

👤 Guest Bio – Emily Statler

Meet Emily Statler, a Fractional CFO and Financial Coach with 20+ years of experience helping consultants turn financial headaches into strategic wins. Emily empowers consulting professionals to master cash flow, boost profitability, and truly enjoy their financial journey.

Her passion lies in connecting financial strategy to both business growth and personal fulfillment—ensuring clients not only hit revenue targets but also achieve the life goals that matter most. Emily’s approach goes beyond spreadsheets, focusing on financial freedom that lets consultants scale their impact and live their dream lifestyle.

Outside of work, you’ll find her soaring on new adventures, spending time with family, and prioritizing self-care.