#693 - Why Your PAID ADs Are Not Converting: And How To Fix It Fast
Mar 24, 2025
Struggling with ad conversions? Discover why your ads might be failing due to common entrepreneurial mistakes. Learn to test your product's appetite to make it feel essential. Target the right audience with precise messaging. Implement the effective 12-12-12 framework for better ad testing. Also, find out how appealing to customer narcissism can boost engagement and the Parking Lot Test for assessing product desirability. Get ready to transform your ad strategy and start seeing results fast!
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insights INSIGHT
Product Appetite Drives Conversion
Products with low appetite don't convert well because customers aren't desperate for them.
High appetite means the product feels essential, like oxygen, triggering urgent purchase decisions.
volunteer_activism ADVICE
Use the Parking Lot Test
Use the Parking Lot Test to evaluate your product's appeal.
If 50% or more follow you for more info after hearing your pitch, your product likely has high appetite.
question_answer ANECDOTE
67 Steps: High Appetite Example
Tai Lopez's 67 Steps product was a high appetite product because it promised financial improvement.
It converted well with a ROAS of about 5 due to its urgent and desirable appeal.
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📲 Text “Converting Ads” and where you saw this video, plus a little about yourself and your current revenue, to +1 786-730-8374 (WhatsApp or SMS) to get exclusive access to resources & my private community.
If you’re doing more than $10 million, click the link below to get on a quick 10-minute call with me for free: https://tailopez.com/10minspodcast
⚠️ Your ads aren’t converting because you’re making the same mistakes 99% of entrepreneurs make. I’ve run some of the biggest online ad campaigns in history, and I’m telling you—if your product isn’t a “high-appetite” product, it’s not going to sell.
🛑 “You can’t polish a turd 💩, and you can’t sell something nobody really wants.” 💡
✍️ Key Takeaways: 1️⃣ Test Your Product’s Appetite: Make your product feel essential—like oxygen to someone gasping for air. 2️⃣ Target the Right Audience: Keep your market size reasonable and speak directly to your ideal customer. 🎯 3️⃣ Implement the 12-12-12 Framework: Test 12 ads at a time, run them for 12 days, and do 12 iterations to find your best performer. 🔄 4️⃣ Appeal to Narcissism: Make your customer feel like the ad is speaking directly to them—don’t make it too generic. 👀 5️⃣ Use the Parking Lot Test: If your product doesn’t make people chase after you for more info, it’s not appealing enough.
💸 Struggling to scale your ads or spending over $1 million a year without seeing results? I’m opening a few spots for one-on-one calls to help serious entrepreneurs fix their ad strategy—fast. 🔗 Click the link below to get on a quick 10-minute call with me for free: https://tailopez.com/10minspodcast
💬 Join the Conversation: 📲 Download the Tai Lopez Official App (iOS & Android) 🚀 Get direct insights from Tai inside his free business forum. 💬 Drop a comment! Let me know your biggest ad struggle or next move. 🔔 Subscribe for more: https://tailopez.com/subscribe
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