Brought to you by Athletic Greens all-in-one nutritional supplement and Theragun percussive muscle therapy devices.

Sir James Dyson is the founder and chairman of Dyson. Through investment in science and technology and working alongside Dyson’s 6,000 engineers and scientists, he develops products that solve problems ignored by others. Sir James was elected a Fellow of the Royal Society in 2015 and appointed to the Order of Merit in the 2016 New Year Honours. He was awarded a CBE in 1996 and a Knight Bachelor in 2007.

James is the founder of James Dyson Foundation, inspiring the next generation of engineers through scholarships, engineering workshops, university partnerships, and the annual James Dyson Award, an international student design competition. In 2017 James established The Dyson Institute of Engineering and Technology, where undergraduate engineers pay zero tuition and earn a full salary while completing their degree studies and working on real-life projects alongside world-experts in Dyson’s global engineering, research, and technology teams.

James is the author of the new book Invention: A Life, the story of how he came to be an inventor himself and built Dyson, leading it to become one of the most inventive technology companies in the world.

Please enjoy!

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This episode is brought to you by Athletic Greens. I get asked all the time, “If you could only use one supplement, what would it be?” My answer is usually Athletic Greens, my all-in-one nutritional insurance. I recommended it in The 4-Hour Body in 2010 and did not get paid to do so. I do my best with nutrient-dense meals, of course, but AG further covers my bases with vitamins, minerals, and whole-food-sourced micronutrients that support gut health and the immune system.

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This episode is also brought to you by Theragun! Theragun is my go-to solution for recovery and restoration. It’s a famous, handheld percussive therapy device that releases your deepest muscle tension. I own two Theraguns, and my girlfriend and I use them every day after workouts and before bed. The all-new Gen 4 Theragun is easy to use and has a proprietary brushless motor that’s surprisingly quiet—about as quiet as an electric toothbrush.

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100— The Psychology of Desire