#45 Hooked - Book Summary

Hello Wise Wordians,

Welcome back to another episode of ‘Wise Words Book Summaries’.

This week we are summarising ‘Hooked’ by Nir Eyal which explores the habit formation process and how applications utilise this process to influence our behaviour. 

In this episode, we cover topics such as:

• The Hooked Model
• Step 1: Triggers
• Step 2: Action
• Step 3: Variable Reward
• Step 4: investment
• The Five Fundamental Questions for Building Effective Hooks
• How to Apply the HOOK model?

If any of these topics sound interesting to you then make sure to give it a listen, and if you enjoy what you hear, why not leave us a like, subscribe to our channel, or even better, let us know your thoughts in the comment section below, your feedback means so much to us and helps to improve our podcast.

In addition, if you fancy implementing any of the actionable ideas we mention in this episode, head over to our website at wisewords.blog where the ‘Hooked’ book summary will be waiting for you.

Next week we will move on to fitness and health, starting with ‘Exercised’ by Daniel Lieberman, so stay tuned for that.

We hope you enjoy it.

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Chapters: 
00:00:00-Intro
00:00:16-Overview
00:02:26-Habits and Products
00:05:27-The Hook Model
00:23:08-Why do some ‘good’ innovations fail?
00:27:59-The problem of behaviour change:
00:38:11-How habits create a competitive advantage?
00:43:38-How to calculate a businesses habit forming potential:
00:45:14-“Are you building a vitamin or painkiller?”
00:57:16-The Hooked Model
00:57:18-Step 1: Triggers
01:02:44-What do people want?
01:06:41-Step 2: Action
01:09:33-What causes someone to be motivated?
01:12:32-Three Simple Steps to Creating Truly Innovative Products:
01:15:26-The Elements of Simplicity:
01:19:42-Which comes first motivation or ability?
01:22:00-Step 3 – Variable Reward:
01:23:40-Rewards of the Tribe
01:26:30-Rewards of the Hunt
01:28:58-Rewards of the Self
01:33:46-Infinite variability
01:36:51-Step 4 – Investment:
01:38:48-Changing Attitude
01:40:28-Investments store value
01:47:44-The five fundamental questions for building effective hooks
01:48:33-The Morality of Manipulation:
01:50:16-How to Apply the HOOK model?
01:52:19-Identify
01:53:14-Codify
01:54:42-modify
01:56:12-How to find opportunities
01:59:59-Debrief

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