E264 | Sales-Led vs. Product-Led: The Key Differences Tackling Churn with eWebinar's CEO Melissa Kwan

Today on the show, we have Melissa Kwan, CEO and Co-Founder of eWebinar.

In this episode, Melissa shares her experience building and scaling eWebinar, a product-led company, and contrasts it with her previous sales-led ventures.

We dive into the key differences between sales-led and product-led growth models, specifically how each approach tackles churn and retention.

Melissa also opens up about the challenges of bootstrapping a SaaS company, the role of automation in scaling, and how focusing on lifestyle has shaped her business decisions.

Mentioned Resources

• eWebinar 
• Spacio
• HomeSpotter
• Hotjar  
• Stripe
• ChartMogul
• Leah Tharin
• Userpilot    
• Emeric Ernoult 
• Agorapulse 

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.