Andrea Hopelain – GM & SVP of Publishing at EA SPORTS – on the groundbreaking NIL deal that led to the return of EA's College Football title after more than a decade.

She explains their motivations behind bringing the game back, and how they were able to work with student-athletes to create the ultimate college football experience for fans.

Listen to the full episode here: https://nvgt.com/podcast?ppplayer=98f56b6dd6dca41729f186d12a4d1251&ppepisode=c5d3037493dd0c05effdafbae702d11a

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Highlight: Andrea Hopelain - EA