TikTok as The New Tumblr: How Social Media (Overtly) Counters The Body Positivity Movement
Sep 26, 2024
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The podcast delves into the damaging similarities between TikTok and Tumblr, especially concerning body image standards. It critiques trends like 'leggings legs' for promoting unrealistic ideals that harm self-image. The discussion highlights TikTok's role in both advancing and undermining the body positivity movement. Listeners learn about algorithmic biases that distort inclusivity, revealing a stark contrast between aspirational content and genuine body positivity representation. The conversation emphasizes the ongoing struggle against toxic beauty standards.
TikTok's algorithm promotes unrealistic beauty standards by favoring content from thin, white creators, mirroring the issues seen on early 2000s Tumblr.
The body positivity movement is being co-opted by individuals who conform to traditional beauty ideals, creating an illusion of inclusivity that marginalizes diverse body types.
Deep dives
Emergence of the Leggings Legs Trend
The leggings legs trend that gained popularity on TikTok involved women showcasing their legs while discussing the perceived ideal shape for wearing leggings. This trend harks back to earlier harmful beauty standards, reminiscent of the thigh gap and bikini bridge movements from Tumblr. Critics highlighted that the portrayal of 'ideal' legs largely favored slender and long appearances, suggesting that a thigh gap was necessary to look good in leggings. The backlash against this trend was immediate, as it was seen as perpetuating negative body image and unrealistic expectations.
Algorithmic Bias and Body Image Issues
TikTok's algorithm is frequently criticized for favoring thin, white creators, leading to a biased representation of beauty standards on the platform. Internal documents revealed that TikTok had previously suppressed the visibility of content featuring individuals deemed unattractive, further contributing to an atmosphere of exclusion. As users engage with trending content, the algorithm reinforces the focus on aspirational and often unattainable ideals, inadvertently promoting harmful body image messages. This issue raises concerns that TikTok may inadvertently be repeating the problems that arose on platforms like Tumblr.
Body Positivity and Its Pitfalls
While body positivity gained momentum after 2008, the movement has faced challenges, particularly as it relates to representation on social media. A study indicated that the majority of body positivity content on TikTok is produced by young white women who embody Eurocentric beauty ideals. This has led to criticism that body positivity has been co-opted by those who already conform to traditional beauty standards, leaving behind diverse body types. Despite there being a movement towards inclusivity, the message sometimes feels performative rather than substantive.
Popularity of Pro-Anna Content
There has been a noticeable increase in overt pro-ana content on TikTok, paralleling the harmful communities on Tumblr that once glamorized eating disorders. The platform’s algorithm can inadvertently guide users toward this content, often without their explicit intent or awareness. This issue reflects a broader cultural shift away from body positivity, coinciding with trends that celebrate thinner body ideals reminiscent of the early 2000s. As the platform continues to navigate its role in shaping body image perceptions, the risks associated with toxic content persist, affecting vulnerable demographics.
TW: This episode contains discussions about body image, weight loss, disordered and restrictive eating, self harm and other topics that listeners may consider traumatic.
In this week's episode, I explore how TikTok's algorithm and early platform priorities primed the app to overtly counter the body positivity movement and why some believe that Gen Z's favourite app has become as toxic as 2000s Tumblr.
Timestamps:
4:00 A brief history of body positivity content online: An illusion of inclusivity
7:10 How TikTok shattered this illusion
8:25 TikTok’s algorithmic bias feedback loop
14:00 Sienna Mae Gomez as one of TikTok’s first body positivity creators
15:45 How Tumblr glamourised self-harm, EDs, and mental illness in girls and young women