218- John Assaraf on How to Turn Fear into Fuel

This week, InvestED welcomes John Assaraf to the show. John is one of the leading mindset and behavioral experts in the entire world. He's been on Larry King Live and Anderson Cooper, the Ellen Show. He's built five multimillion dollar companies, written multiple New York Times best-selling books and, he's been in eight movies including the Secret. He's the founder and CEO of Neurogym, which is a company that uses the most advanced technologies and brain training methods to help people unlock and ignite their fullest potential.

In today’s episode, they discuss John’s new book, Innercise, and how brain training relates to investing and money.

John talks about how fear often times holds people back from investing. Fear is associated with risk, potential pain and suffering, and going backward. The opposite side of that is, all of the rewards that come with making money, doing the right things, and seeing the gains and benefits. It's almost like a brake and gas system of a car, you need both, and you can use both. Once you learn how to use both you can get moving.

John talks about how to turn your fear into fuel and harness your full potential. He talks about how you can do ‘innercises’ to strengthen your core neuro muscles and goes over a few techniques to stay calm and increase your awareness of your thoughts, feelings, and emotions. Especially when it comes to being scared of losing money.

To learn more about Innercise and John Assaraf visit IgniteMyBrain.com.

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