065 | How to Build a Brand People Can Trust

Is your brand helping people—or just hustling them? The most magnetic brands aren’t built on manipulation, but on something much more real: character. They are built on trust. And building that trust starts with a simple, foundational shift in how you see yourself and your business.

In this powerful episode of Making a Masterpiece, Norbert Elnar sits down with Ryan Chute—Creative Strategist, Wizard of Ads® partner, and former manager turned brand mentor—to talk about friction, integrity, and building brands that actually people can trust.

⚠️ If your leadership still feels like a grind…
⚠️ If your marketing feels manipulative…
⚠️ If your culture causes more tension than trust…

This episode will challenge everything you think you know about branding and leadership.

What You’ll Learn in This Episode:
 ✅ How hidden friction in your business may be repelling the very people you want to serve
 ✅ Why your personal story and failures matter in building brand trust
 ✅ The power of empathy, healing, and repentance in leadership
 ✅ How culture is your brand—and how to align both with integrity
✅ Why legends are built by removing friction—not adding flash
✅ How to lead with storytelling, not selling

🛠️ Your Challenge This Week:
Audit your business. Where is the friction—in your team, your messaging, or your customer journey?
Then ask: "Am I protecting people… or just trying to profit from them?"

📚 Mentioned in the Episode:
 🔗 Learn more about Ryan Chute → https://ryanchute.com
🔗 Wizard of Ads® → https://wizardofads.org/partner/ryan-chute/
📘 Ryan’s Book Recommendation → “Start With Why” by Simon Sinek
🎧 Learn the 6-part framework → https://masterpiecebrands.com/course/brand-building

📌 Follow Norbert: @norbertelnar
📌 Subscribe to Making a Masterpiece for more brand & leadership wisdom.

Looking for a way to build up your own kingdom brand? Join the Masterpiece Kingdom Brand Building Course where you will learn how to apply the best practices in marketing and branding to your brand - all while staying aligned with and true to God's plan. Find out more here: https://www.masterpiecebrands.com/1-click-sales