The Visual Lounge
Learning from Creators
Feb 14, 2024
In this episode, the guest Rob Balasabas, Head of Partnerships & Community at Uscreen, emphasizes the importance of collaboration among video creators. He shares advice on working with brands as a creator and how brands can hire creators themselves. Rob also discusses the top two trends in the video space and highlights the value of having a supportive community and mentor for new creators.
32:35
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Quick takeaways
- Collaboration, not competition, is key to succeeding in the creator space.
- As a brand ambassador, creators should embody the values and beliefs of the brand they represent.
Deep dives
The importance of treating your video business like a business
Video creators are encouraged to start thinking about their video businesses as actual businesses. As they grow in their creative skills, they will eventually need to put on the CEO hat and learn the business aspect of their work. Many creatives and video creators today have amazing opportunities to become CEOs and run their businesses. In the current content and media landscape, there are countless opportunities for video creators to explore and succeed in.
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