Combining Human- and Product-Led Onboarding | Ramli John, Delightpath

This episode I have the pleasure of talking with Ramli John,founder of Delight Path and author of "Product-led Onboarding." We discuss why companies today need to focus on a hybrid approach, combining product-led and human interaction for effective onboarding. It’s what led him to write his new book, "Eureka," and evolve his focus on scalable onboarding for high-growth B2B companies. 

He emphasizes onboarding starts before product sign-up, involving cross-functional collaboration between sales, marketing, and product teams. And it’s important to define clear next steps and checklists to guide users and reduce feelings of being lost.

To explain the importance of this, Ramli links the concepts to real-life examples like one of CrossFit gym's onboarding process and others. Tune it to hear all about it.

02:00 - Beyond Product-Led Onboarding

08:00 - The Hybrid Approach

14:00 - Misconceptions in Onboarding

20:00 - Psychology in Onboarding

26:00 - Non-Software Onboarding Example

32:00 - Onboarding Mistakes to Avoid