The Content Experiment Podcast 130. Turning Content as an Accountability Tool into a Business with Paul Churchill
You went into your business as a way to help and support other people. So many of the clients I work with have started their business from a personal passion, and a desire to make a positive change in peoples' lives.
Today's episode is different from any other episode I've done before. You may not recognize our guest, but he's a master at online content. I discovered Paul Churchill last summer through his Recovery Elevator podcast. It was right around when I started my health journey and started toying with quitting drinking.
In this interview, we talk about the moment when Paul realized that the podcast was so much more than an accountability tool—it was a way to help others and, eventually, to grow a business. I invited Paul onto the podcast to share that your passion CAN become a business.
As you're listening, I would love to have you listen with the lens of...what's your passion? Have you built a business around it? Because your audience is waiting for it!
Tune in!
Mentioned in This Episode
- Café RE: Use the promo code OPPORTUNITY to waive the setup fee
- Alcohol is SH!T
- Podcasters Paradise
- The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber
- Johann Hari Ted Talks
- "Rat Park" Experiment
- Episode 61: Take Care of Yourself and Your Business with Allison Jordan
- Client Journey Ebook
- The Content Mastery Lab
About Paul Churchill
In 2006, Paul Churchill moved to Granada Spain where he purchased a bar. In the following three years he became dependent on alcohol, blacking out close to 7 nights per week. In 2009, Paul walked away from the bar hoping a geographical cure would curtail the drinking but continued to drink for another 5 years.
In February 2015 Paul launched the Recovery Elevator podcast as an accountability tool to stay sober. Today, it's been over 5 years since Paul had his last drink of Alcohol and the podcast has surpassed 5 million downloads, and evolved into a private membership community with over 1,300 members from all over the world.
Paul is the author of the best-selling book Alcohol is SH!T, has delivered two TEDx talks, was a featured speaker at My Brave in Los Angeles, and plans to continue eradicating the stigma surrounding alcohol and addiction.