10 MINUTE MARKETER - Bite sized marketing strategies for everyone! DO NOT Automate This 1 Thing With AI
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Sep 2, 2025 Explore the delicate balance between automation and personal engagement in marketing. Dive into the challenges of B2B conversions and discover how personalized communication can revive abandoned carts. The potential of custom videos shines as a game-changer for client engagement. Learn why maintaining a human touch in marketing strategies can outshine AI-driven methods. Plus, find out how optimizing email frequency can enhance your sales funnels and convert leads into loyal customers.
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AI Personalization Flopped In Practice
- A client built an AI-driven abandoned B2B cart flow that scraped company sites and auto-personalized outreach with ChatGPT.
- That AI approach only earned about 1–2 responses per 10 emails and underperformed.
Loom Videos Tripled Response Rates
- Marketing Max recommended human-recorded personalized Loom videos as the superior follow-up for abandoned leads.
- The client implemented Looms via VAs and tripled response rates compared to the AI emails.
Human Touch Is The New Differentiator
- Not every process should be automated with AI; human touches can create differentiation.
- Doing slightly harder personal actions (events, dinners, Looms) helps you stand out as AI adoption rises.