HD in HD How Prosus CEO Builds Winning Tech Culture | Fabricio Bloisi
Dec 18, 2025
Fabricio Bloisi, a visionary Brazilian entrepreneur and CEO of Prosus, discusses his journey from founding Movile to transforming iFood into a market leader. He shares insights on navigating near bankruptcy, cultivating a unique tech culture, and focusing on brutal honesty in business. Fabricio highlights the importance of bold experimentation, balancing innovation with execution, and why emerging markets present unique challenges. He also outlines Prosus's ambitious plans for global innovation, emphasizing a decentralized execution model tailored for diverse markets.
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Humble Beginnings To Repeated Bets
- Fabricio Bloisi started Movile from São Paulo after studying computer science and built it from near-bankrupt, five-person beginnings.
- He iterated across many mobile products like ringtones and SMS news before finding repeatable capabilities to scale multiple businesses.
Ambidextrous Culture Drives Scale
- Core strengths were a management model and culture that combined startup innovation with disciplined execution.
- They confronted brutal facts, gave direct feedback, and killed products or changed leaders when things failed.
Make Big Visions Operational
- Start the year by dreaming big and then cascade concrete priorities and plans across teams.
- Monitor monthly, confront what isn't working, and require fast corrections to kill silos and align execution.