In this episode, I’m speaking with Kate Toon: an award-winning business mentor and digital marketing coach. She’s a down to earth human on a mission to demystify the realities of running a successful online business.

Kate’s helped more than 20,000 other businesses demystify digital marketing, grapple the Google Beast, and find their own version of success. 

Kate is a renowned speaker, podcaster and the author of the newly released book: Six Figures in School Hours: How to run a successful business and still be a good parent (2023). 

In this episode, we discuss:

• Kate’s ‘why’ for being in business - and losing it and finding it again
• Her transparency around not always knowing what’s next and how sometimes it’s about letting things play out versus needing a big goal to work towards
• How creative genius is overestimated and why so much of the time, it’s really about just doing your work and persisting long enough for happy accidents to happen
• Why Kate recently combined two of her online memberships into one
• What you really want versus what your ego tells you that you want
• Pricing and delivery models - and Kate’s moral standing on it currently
• The team and inputs required to run a million dollar revenue business
• Kate breaks down her marketing outputs and launches
• Kate has a teenage son and she breaks down what her business looked like at her son’s different ages, from newborn to toddler, primary school and now teenage years.

You can order Kate’s book, Six Figures in School Hours, on Amazon or Booktopia or through Kate’s website - katetoon.com

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