If you've got something of immense value, not only monetarily but also in how it could positively change someones life, then it's your responsibility to get it to as many people as possible.

Knowing how to price well is essential not only for the sustainability of your business but also in making sure the right people buy what you offer.

Don't expect your customers to be able to intuitively know whether to work with you or not. If they don't understand your pricing then they're missing out on the value you provide and that would make their lives better.

Please listen if you've created a product or service that you know will make people's lives better but have struggled to put a price on it that feels right and makes sense.

How much should I charge for my work? with Ben Johnson