Every host dreams of more direct bookings—but few have cracked the code like Brittany Magsig of Mountain Mama Cabins. In this episode, Jamie Lane dives into Brittany’s journey from buying her first Smoky Mountain cabin during COVID to becoming a social media powerhouse who now drives the majority of her reservations directly through her own channels.

Brittany shares how she turned TikTok and Instagram into engines of trust, loyalty, and bookings—while also balancing the challenges of being both an influencer and a host. She explains what types of content actually convert, how to build lasting guest relationships, and why consistency matters more than perfection.

If you’ve ever wondered how to move beyond pretty property photos and really make social work for your short-term rental, this conversation will spark new ideas you can put into practice right away. You don’t want to miss this episode!

What You’ll Learn in This Episode:

How Brittany built a loyal following that drives 60%+ direct bookings
The content strategies that actually attract guests (and what to avoid)
Why showing your face builds trust faster than polished photos
Tips for handling viral content, controversy, and guest perceptions
Actionable first steps to start posting consistently—even if you’re camera shy

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Connect with Jamie on social media

LinkedIn: https://www.linkedin.com/in/jamiehlane/

Twitter: https://twitter.com/Jamie_Lane

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Connect with Scott on social media

LinkedIn: https://www.linkedin.com/in/sagescott

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Connect with AirDNA on social media:

Instagram: https://instagram.com/airdna.co

LinkedIn: https://www.linkedin.com/company/airdna/

Twitter: https://twitter.com/airdna

TikTok: https://www.tiktok.com/@airdna.co

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Bonus: We Are OBSESSED With This Hollywood Couple