Shari Levitin | Emotional Connection in Sales

On this week’s episode of Conversational Selling, we speak with Shari Levitin of The Levitin Group. She helps teams bridge the gap between beating quota and selling with an authentic, heartfelt approach. Throughout her career, she's helped create over a billion dollars in increased revenue for companies in over 40 countries. She's also the best selling author of Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know and is a contributor to Forbes magazine, CEO Magazine, and Huffington Post.

Shari says, “You have one or two choices in life: you can look for the rare talent in people, and in situations, you can look for the good, or you can look for what's wrong. And the more you look for the good in people, in situations, the more successful you're going to be.”

We chat about connecting emotionally with our customers, as well as:

• The right questions to ask yourself to keep your edge in sales

• The best skills to develop to improve your sales

• The delicate balance between competency and empathy

• The surprising good to be found during the pandemic

• And more